If you’re not familiar with it, the Net Promoter Score or NPS is a highly regarded loyalty metric used by companies to collect the customer feedback they need to inform their business strategy. Many view it as a better indicator of customer loyalty than traditional customer satisfaction surveys. VPL recently conducted an NPS survey to see how well our customers think we are performing.
To calculate an NPS, customers are simply asked, “How likely are you to recommend VPL’s services to a friend or colleague?” and, based on the responses the NPS will fall somewhere between -100 to 100. We were blown away and are incredibly proud to have achieved an NPS of 65!
In addition, we took advantage of this opportunity to ask our customers a few other questions to ensure we’re doing our absolute best for them in every area. If you would like to see all of our satisfaction scores, you can view the complete results here.